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A space for sharing marketing insight, creative process, and lessons learned along the way. Written with local businesses in mind.


How to Plan a Month of Social Media Content Without Spending Hours Every Day
Posting consistently on social media can feel overwhelming. Spending hours every day creating content is tiring and not practical. The good news is that you can plan 30 days of content in 2-3 hours with a simple batching workflow. Step 1: Choose Your Content Categories Start by picking 3-5 categories that fit your brand. Some examples: Tips & How-To – Helpful advice or tutorials Behind the Scenes – Show your team or workspace Promotions & Offers – Highlight products, services
2 min read


Should I Hire a Social Media Manager, Work With an Agency, or Do It Myself?
Managing social media can be a major challenge for any business. When planning your strategy, you have three main options: do it yourself (DIY), hire an in-house employee, or work with an agency. Each approach has trade-offs in terms of time, skills, and cost. DIY Social Media Doing it yourself gives you complete control and can save money upfront. You can plan content, post updates, and respond to followers at your own pace. Pros: Low financial cost Direct control over messa
2 min read
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